The established but ever-growing trend in new product launches, especially in the internet marketing niche, is to offer bonus products and services as inducement to buy the product from competing affiliates.
Affiliate Millionaire, Andrew Fox’s brand new premium instructional course, will prompt significant bonus competition between affiliates. Since the course will be selling for a high price and also include upsells to bring the price even higher, there is good reason for affiliates to be competing for the high commissions. When the product launches on 2/23/2010, dozens of affiliates will have announced their bonuses in a growing competitive fervor to pocket the product’s high commissions.
Bonuses can range from the truly valuable to the pointless. At their best, offered bonuses can be great, high-ticket products that previously sold as standalone products for a significant price in other circumstances.
Offered bonuses may be information products like training courses, recorded interviews, ebooks, manuals, videos, audios and more. This category is perhaps the most popular bonus type as these items are often cheap to produce as well as easy to find as private label rights (PLR) products.
Software applications can also be offered as bonuses. Examples of this category include templates, scripts, utilities or actual applications. There are a variety of sources for these potential bonus products, including having them custom coded as well as buying already finished private label rights (PLR) products that are available on the web.
PLR software applications can be specific to one particular industry or niche, such as an article submission script for the internet marketing field. In other cases, the software package might be a general interest product that is a simplified, generic version of an already popular program such as a screen capture utility.
The bonus value claimed can sometimes be more than the cost of the product itself that is being sold. The bonus value that is being quoted can be real based on verifying that the product is truly being sold somewhere for that price and therefore truly is worth what is being claimed when it is listed as a bonus only.
However, sometimes the value claimed does not really reflect what the true value in the marketplace is and is only being quoted to help ramp up the perceived value of the entire package. Further, a number of bonuses can sometimes be combined or “stacked” in order to create an even more irresistible offer. At some point, most consumers just cannot resist enough high value bonuses being piled one on top of another and creating a real “no-brainer” must-buy offer.
Bonus stacking is a psychological trigger that has been shown to be effective over and over again in many product launches. People are conscious of the tactic, however that does not change how well it works as the desire for more and more value does not go away even if people know that it is being done. The quality of the bonuses, as well as how relevant they are to the primary offer are both important even when bonuses are stacked, as poor quality bonuses can negatively affect the future relationship with the customer.
To find out more about Affiliate Millionaire bonuses, then visit this site and also read a complete Affiliate Millionaire review.
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