Get Going with Google Adwords

Mar 252010

There’s no bigger internet advertising option than Adwords, and Adwords has made Google an online giant since the’90′s internet crash. Google has grown Adwords to offer an astonishing array of new options for building up traffic and generating website revenue. Largely due to Adwords, website designers have transformed the net from a place for your company gimmick to a profit-making dynamo, but before you get going to your on Google Adwords profits, there are a few basics you need to know.

Signing up for Adwords takes no more than five minutes. You can fund your account with just $10. The first thing you will notice when you log into Adwords is that there are many options. Once you have your account up and running, the first and foremost important task in front of you is to choose your keywords. Don’t spend a lot of time exploring Adwords tools quite yet.

That’s because the best campaign, at least at first, is one you keep in complete control. One of Google Adwords’ bells and whistles you should ignore at first is the option to start a simplified version of interface. This option takes away the demographic tools that make Adwords so useful in driving traffic to content specific to your site. At first, always keep control. Don’t look for easy ways to spend your advertising budget. And use your list of keywords, not theirs.

That’s why you brainstorm to create your own unique list of keywords. Think of what makes your pages the absolute best on the net. Think of what makes your content stand out. That’s where you will find your keywords. Once you have a list, and 10 words and phrases is enough, then and only then use the Adwords keyword selection tool. What the keyword selection tool can do for you is to tell you which keywords that describe your content are being actively searched on the web. Any word or phrase that has a high search volume and low competition is a good place to start your campaign.

Even if the keyword selection tool suggests hundreds of high-search, low-competition keywords, keep your list to just 10 to 15. Using more than 15 keywords, you will have too much data to analyze as the results of your Adwords campaign begin to come in. You need to be sure your hard-earned ad dollars are being well spent. You can’t do this if you have too many keywords to track.

Most site owners who use Google Adwords set budgets on a daily rate. This means that if your budget if $100 a day, Adwords will run ads until your $100 is spent, and not run any more that day. The cycle starts again the next day, assuming there are funds or credit for your Adwords account. You can also set your campaign to run just certain hours of the day, if you think you will get more actual customers at one time of day or another. Or you can program your campaign to spend money evenly through the day. Be sure to set your demographic targets, city, state, country, continent, or world, appropriately for your sales goals. If you are selling bikini wax, for instance, you probably don’t want to run your ads in Saudi Arabia.

Adwords gives you tools that allow you to take charge of how your ads appear, when they appear, and how much you pay for a click. As you learn to use all these tools in ways that earn you customers, you will be able to grow your site and take a profit.

Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.

The Success Zone

Get Going with Google Adwords

Related Blogs

Leave a Reply Cancel reply

Neil Walker

Recommended

Free Report

Sponsor Ads

Resources

Archives