True marketing is a science. It involves excessive amounts of research to find the perfect ad campaign. It’s never easy, constantly requiring new studies and tests.
Unfortunately too many people are playing the “copy cat” game when it comes to online marketing. Few want to do research, instead trying to copy the same success story over and over again.
Split testing is the only true method of studying different ads right next to each other. The technique has roots in classic TV and radio commercials.
Split testing combines two similar ads with very small difference, which could range from the color scheme to the font or to the photos inside the ad. The two ads run side by side and the marketing company tests to find out which one generates more impressions.
The technique in theory, ensures that the marketer will not just assume it’s a good campaign but instead know it’s a great campaign.
Split testing is a major factor in what campaigns work and what campaigns do not. Rest assured the majority of online campaigns that succeed, ran an extensive split testing campaign beforehand.
Different products have different audiences, and what was successful to one may not be successful to another. Your product may have been a step-by-step guide to an online video game, and the product marketed by the expert was a relationship guide for Christian grandparents. These two topics are obviously completely different. Do you think they generate the same exact audience?
Young adults and teenagers have shorter attention spans, so they like flashy ads filled with relevant pop culture and vibrant colors. The elderly on the other hand, want a simple and plain ad with a large sized font.
Split testing is very important in the online marketing world, because it breaks down such a large audience and demographic to fit the needs of your product or service. Even though the World Wide Web expands everywhere, the audience is always more defined when it relates to a certain product or service.
Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it’s one of the more viable and accurate ways to test out your ads as well as compare and contrast.
Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.
